Kelli fountain

Packaging

Includes: New Packaging Design & Packaging Redesign

The main elements carried through all Gift Essentials packaging are the buffalo plaid along the bottom with only 3 layers of plaid, the exact color red, and the Gift Essentials logo.

Back to My Work

New Packaging Design

Entertaining Essentials Brand (Directly Below)

Gift Essentials Brand (Above)

For any new in-house product that is introduced through Gold Crest Distributing (which contains multiple brands), new packaging is needed. The style of packaging and the elements included are dependent on the brand the product belongs to and the product, itself. Part of my job is to create packaging for these products while adhering to the brand guidelines. In some cases, die-lines are provided from the manufacturer - for example when the packaging is a box. Other times, I create an artboard that fits the needs of the particular product.

The Entertaining Essentials brand has four different categories, all of which has their own color scheme and packaging guidelines. Shown below are mockups of two examples from the gourmet category of the Entertaining Essentials brand. Guidelines for this line of packaging includes the specific color of green, Entertaining Essentials logo, the specific typeface for the title of the product, and the silhouette of the olive oil bottle when the packaging is big enough to accommodate.

Packaging Redesign

Songbird Essentials (All Below)

Songbird Essentials was the first brand within the Essentials Brands under Gold Crest Distributing. The packaging ideas have grown with the company, however, they have grown in multiple directions and lost cohesion within the brand. For this reason, I am recreating the brand guidelines for this packaging, and redesigning packaging within this line to adhere to the guidelines while ensuring any newly created packaging meets these requirements. See below for examples of packaging before and after the new guidelines.