Kelli fountain
Wild Bird Expo Campaign:
View Email Marketing
Marketing campaign for the annual Wild Bird Expo held in Gold Crest Distributing's warehouse.
Social Media Marketing
Gold Crest Distributing keeps different Facebook accounts for their different brands. The two accounts that are most active are the distribution brand and Gift Essentials. Below are examples of my recent posts for each. Click any image to view the example in its entirety.
Click the button above to view Email Marketing examples.
Gift Essentials:
Marketing to retail buyers in a B2B voice.
Gold Crest Distributing:
Marketing to retail buyers in a B2B voice.
Email Marketing
Hummingbird Migration
Subject: Hummingbird Migration is Nearing
Preheader: + Learn all about Hummingbirds!
Open Email Here
44.8% Open Rate
3.5% Click Rate
Squirrel-Themed Gift Items
Subject: 🐿️ Squirrel Lovers Will Go Nuts! 🐿️
Preheader: + Happy National Independent Retailer Month!
Open Email Here
43.4% Open Rate
3% Click Rate
Wind Spinners
Subject: Spin Up Sales!
Preheader: + Happy Father's Day!
Open Email Here
42.2% Open Rate
2% Click Rate
Offering Water in Hot Weather
Subject: Splish Splash Birds Love a Good Bath!
Preheader: + Nature Photography Day
Open Email Here
42% Open Rate
3% Click Rate
Every week I put together an email to be distributed to Gold Crest Distributing's retail buyers. I keep an email calendar with relevant topics for the time of year to discuss in these emails. For example, the Hummingbird email shown here was distributed mid-July as Hummingbirds begin migrating back South at the end of August and into September. The timing of this email allows enough time for buyers to stock their store and market to their customers. This ensures their customers have adequate time to purchase the feeders needed so their Hummers can stock up on calories before they begin their journey. Since I have taken over email marketing for this brand, email open rate has increased by at least 20%.
View Social Media Marketing
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